Throughout the pages of this book, we’re going to introduce you to individuals and company representatives who are convinced that YouTube changed their lives. You’ll meet comedians who now earn stipends as YouTube partners. You’ll meet public relations officers who report more than 1,000 percent increases in their sales as a result of their YouTube presence. You’ll meet sales and marketing executives from Fortune 500 companies who are now so smitten with the success they’ve realized on YouTube they may never plan another advertising campaign without it. You’ll meet Fred, a 14-yearold farm kid who not only has an advertising agency working on his behalf but also retains a business manager who advises him and his family about what to do next.
You’ll meet stay-at-home moms who are supplementing their family’s incomes and forging fascinating new lives for themselves. All these people had an idea and stuck with it long enough to learn how to make that idea profitable.Now, this is not to say that you’ll necessarily row your little boat down the River YouTube to guaranteed fame, fortune, and happiness. We’ve been at this profession a little too long to believe that we’re privy to the next great get-rich-quick scheme. The path to success on YouTube is more like a winding estuary than a raging river.
In addition to the success stories on the site, you’ll find a whole lot of junk, but a lot of it is golden, too.In the chapters that follow, you’ll discover how to create a YouTube presence in the latter category. You’ll get acquainted with the phenomenon that is YouTube, learn how both individuals and companies are using the site to achieve their goals, and explore the basics of how to produce a great video. Then, once you have your video posted to the site, you’ll learn how to promote and distribute it so that it won’t be lost in the tsunami of video that gets added to the site every day. Finally, you’ll find out about potential revenuesharing sources for you through YouTube, and you’ll learn about other online video-sharing sites that might prove to be at least as profitable for you as YouTube is.
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